write a short blog about LOOL eyewear, joining "The eyewear SHowroom" buying event for UK opticians
ABout LOOL:
A project that was born trying to create the best screwless hinge.
Since its inception, lool has recognized itself as a multidisciplinary design studio where different profiles collaborate with a common goal. Once we meet our goal of creating the best screwless hinge, we focus on designing and producing creative frames that are functional and lightweight.
We are creative design studio. Multidisciplinary team.
lool is a multidisciplinary creative studio based in Barcelona. Our team is born from the mixture of different disciplines such as advertising, branding, design, fashion and journalism, which allows us to have a unique and fresh vision in the field of optics.
Built in Barcelona. Inspired by our city.
Barcelona has always had a great tradition with industial design, graphic design and architecture that continues to this day. We want to continue being transmitters of that tradition with our designs to continue pushing and projecting our city as a creative reference in the world.
Architecture inspires us.
We use “BUILT” to refer to the manufacture of glasses creating an analogy with the construction of a building. The forms and concepts of contemporary architecture inspire us to define the concepts of our collections