Booth&Bruce England Set to Showcase at The Eyewear Showroom London Edition in February 2027
We are thrilled to announce that Booth&Bruce England will be participating in The Eyewear Showroom London Edition in February 2027, bringing iconic British frame design to independent UK opticians.
Founded in the 1990s on a mission to shake up traditional eyewear, Booth&Bruce delivers a distinctive fusion of urban chic, vibrant color palettes, and wearable eccentric styles tailored for forward-thinking optical practices.
"Organised Chaos" & Authentic British Design
Designed with an intrinsic understanding of the optical industry, Booth&Bruce merges conflicting aesthetic elements into what they famously call "organised chaos". Every frame balances creative flair with everyday wearability, ensuring independent opticians can offer their patients something truly unique.
Highlights to explore at the February 2027 event include:
- The Here & Now Collection: Trend-led, fashion-forward silhouettes featuring statement bridges, retro-inspired rounds, and playful colorways.
- The Design Collection: Reimagined vintage silhouettes infused with modern textures, crystal finishes, and unexpected details.
- Uncompromising Craftsmanship: High-grade Italian acetates, lightweight metals, and premium titanium combinations built for daily comfort and longevity.
Meet Booth&Bruce in London
For independent practices looking to diversify their frame displays with quirky, authentic British design, Booth&Bruce offers an easy-to-wear yet hard-to-ignore portfolio. Join the team at The Eyewear Showroom London Edition in February 2027 to view the latest lines, test the craftsmanship, and secure exclusive buying allocations for your practice.